Reimagine Networking
Too often, networking meetings end with a cup of coffee and nothing more.Â
If you have networking appointments that are not leading to new business, you’re not alone.
Impactful networking isn’t about immediate results or closing a deal in the first conversation.
It’s about something deeper: building relationships that grow over time and create referral opportunities you never saw coming.
Did You Know? Â
 ​​B2B referrals have 71% higher and 69% faster close rates compared to other leads.
Discover Referral-led Networking
We believe networking should feel natural—and be effective.
Traditional tactics miss the mark because they focus on transactions instead of trust.
With referral-led networking, you don’t need to pitch to every person in the room; you just need genuine connections that amplify your reach, expand your audience, and bring you closer to the opportunities you’re looking for.
Our mission is to help you reframe your approach to networking. Instead of thinking: one-to-one, think: one-to-many.
How can the people you meet connect you to their networks? How can you create a ripple effect that grows your influence and credibility?
With our community, tools, and strategies, you’ll stop the cycle of endless coffees and start building meaningful connections that matter.
Did You Know? Â
There are over 40,000 LinkedIn connections across the B2BSalesMagic community?
"Someone meeting with you because of a favor to your golf buddy is very different than (a prospect) meeting with you because they actually believe you can solve their problem."
- John WayÂ
Sasha Crabtey, Remote Coo
These are people who are really looking to be authentic with you, to share, and to understand what you do, so they can be an advocate for you. So, as a first thought, we ask, “Who do I know that I can connect them with?
Meet Your Community Leaders
Catherine Brown, founder and CEO of The Good Humans Growth Network™
Catherine has created a family of communities of extraordinary people who are creating healthy businesses through referrals. She is a Super-connector who is on a mission to empower generosity in others.
Catherine founded the How Good Humans Sell® Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles.
Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing trained. Â
Connect with her on LinkedIn.Â
*affiliate link Â
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John Way, Founder and Product Owner of Pipelineapp.io and B2BSalesMagic Ambassador
Tired of herding cats? John Way is the Founder and Product Owner of Pipelineapp.io, a B2B SaaS platform that helps companies streamline and automate customer-intake processes to eliminate the constant back-and-forth.
John has 20+ years of experience architecting and implementing enterprise systems and processes for both Fortune 100 clients and small businesses. His systems have won numerous industry awards, including the ITSMA, Gold Marketing Excellence Award for sales enablement.
His passion is helping people and organizations work smarter and grow faster, and members of his networking MasterMinds are benefiting from his methodical approaches to researching and facilitating connections to warm leads.
John graduated from Texas A&M University with a BS in Computer Science and is Sandler Sales certified. He lives in Dallas with his wife, and they enjoy cooking, relaxing in the backyard, and watching cats on YouTube – because he’s allergic.
Connect with John on LinkedIn
